When my creative services team took over digital advertising for People Magazine, my creative director and I worked on creating new brand style guide for our designers to use when designing promotional items. We worked closely with the People Magazine brand manager and our marketers to create a guide that satisfied everyone. Since the creation of the style guide, I designed a variety of content that ran in multiple channels, including email, Facebook, Instagram, Snapchat, and Google Search Engine Marketing.

While working at BoxCast, I introduced animation to the brand. My challenge was to briefly show how the products work and what the benefits are in a short animation.

I created the first animation for the homepage of the BoxCast website, which resulted in over 40,000 views in its first month with 13% of viewers watching the entirety of the video.

The other two animations were created for Instagram and Facebook story ads. Using animation in the story format showed better results than a static story graphic.

I applied my animation skills to logos for the first time while at BoxCast. I created the first logo animation at BoxCast, and applied that animation style to other sub-brand logo animations. These animations are used in almost every video produced at BoxCast.

After expanding our marketing efforts to Instagram stories, we wanted to take it a step farther and begin advertising on Snapchat. My creative director appointed me as the creative lead for this new platform project. Through this process, I researched all the guidelines and specifications, and found information about the audience that is on this platform. I also was able to design advertisements of my own for Better Homes & Gardens and People Magazine. These included both static and animated creative.

For this project, I was in charge of creating a new email template to promote a single magazine title. My creative lead and I set a goal to create something completely different than the templates we already had. After looking through our existing templates, and designing a new original template, I added content to mock it up and show both our marketing and coding teams. This template proved to be useful for both promoting single titles and content from various magazines.

After updating the BoxCast brand guidelines in 2021, our next big goal was to overhaul the BoxCast website in order to align it with the new guidelines. Over the course of 6 months, we reimagined site and page architecture, implemented consistent language and visuals, and created a searchable blog.

Magnolia Journal has a very specific and well known style, so when creating marketing materials for the brand I often pulled inspiration from the current issue. For this Instagram and Facebook ad project, I created a carousel that would promote the most recent (Summer 2019) issue, and a carousel that would promote the brand as a whole. This creative was approved by both our marketing team and the Magnolia Journal’s brand team.

The Intelligencer is Surly Bikes’ quarterly catalog. I had the opportunity to work on the summer catalog during an internship. The idea behind the catalog is that nothing is created digitally; it’s all done by hand. I either hand lettered or used a type writer for text, and printed photos or created my own illustrations by hand. I used the photocopier often to create texture and grit. Once I created all the pieces, I taped, stapled, or glued them together, and then we photocopied the final layouts to put them in a file to send to the printer.

At one of their events, Surly Bikes gave away tins that contained miscellaneous giveaway items such as bandanas, patches, and junk straps. In addition to a prize, there were 8 tins that contained a ‘Golden Ticket’ for a larger priced item. My task was to create a design that we would hand stamp on each tin, and make the golden tickets.

During my time at MSU-Northern, I established an extension of the MSUN branding to promote 2020–2021 recruitment and applied that branding experience throughout various print and digital collateral. These are samples of our guidebook and the booklet for the College of Technical Sciences. I created similar booklets for each of the colleges within MSU-Northern

My first major project after getting hired at BoxCast was to update the brand guidelines. The company was using an old brand, but looking to implement new guidelines from another designer.

With this project, myself and a small creative team made the initial guidelines more robust and designed the official brand guidelines document. This included rules about correct logo usage, an ideal type stack, and how to use the company color palette.

After sharing this document with the company, we worked quickly to update internal and external company assets so that we were no longer split between two brands, and the whole company had an updated and refreshed look and feel.

The Notre Dame College football team hired me to create graphics for them in the 2021 and 2022 seasons. This included sideline passes for recruits and various graphics to use on social media and send to recruits.

Each season had it’s own look and feel within the Notre Dame College brand, based on what the head coach’s vision for the season was.